Marketers in general know social media; many are experts. What is less known is the plethora of social media tools and the diversity of expert opinion as to which tools are the best.
I’ll limit the list to the five major channels. There are many more which I won’t mention lest I omit channels some marketers love and praise.
Facebook. With a user base approaching 2 billion, you cannot ignore Facebook. Its major problem for B2B marketers is reach. Posts published on your Newsfeed will only reach 4% of people who have liked or follow your page. The better alternative is targeted Facebook advertising, and Promoted Posts.
Twitter. Recent reports suggest that Twitter is in decline. It is still the favourite channel for many marketers who are savvy enough to use social media tools associated with Twitter. These tools include TweetDeck, Twellow.com, Tweepz.com, Twuggle.com, Pocket, and FollowerWonk.com.
LinkedIn. This is the channel where company staff and decision makers hang out. It is the best social media channel for B2B vendors who want to find and promote their business to potential clients. Set up a Company Page and a Showcase Page to create awareness of your business. Also join relevant LinkedIn groups.
Pinterest. This is a channel for visual marketing. It is probably more successful for B2C purposes than B2B.
Instagram. This channel is growing exponentially in popularity. Use it to create awareness using visual displays.
There are hundreds upon hundreds of social media tools. If you search for recommendations, you strike a battlefield of diverse opinions.
Before I refer to the experts, there are a few tools that are particularly suitable for creative B2B marketers.
Apart from these social media tools, the ones most frequently mentioned on the Internet include BuzzSumo, BuzzFeed, Hootsuite, Buffer, Post Planner, and Canva.
Let’s just quote a few expert opinions. Follow their links if you wish to find their comments and vendor references.
Everypost | Hootsuite |Buffer | SocialOomph | Sprout Social.
Chatty People | Buffer | Brand24 | Edgar | Bundlepost | Nuzzel | Social Clout | AgoraPulse | Nuvi | FollowerWond | Feedly | Inkybee | Adobe Post | Sendible | Person App | Openr | Socedo | Babbly.
Hootsuite | Agora Pulse | Social Oomph | EveryPost | Bit.ly Sprout Social | Crowd Booster | Edgerank Checker SocialBro Tailwind | Buffer | Oktopost | MeetEdgar | IFTT | Tweepi | Socedo | SocialFlow.
Quuu | Panda 5 | Zest | Yotpo | Refind | Adobe Spark | Rocketium | Pixabay 2.0 | Gifs | Calendar X | Regrandly | Yala | PostReach | Reveal | Ghost Browser | Engage by Twitter | Snaplytics | Intelliflience | Waaffle | Falcon.io | Respond 2.0.
I have included a list of services I can perform as a Social Media writer. Read it as an example, there are many variations for successful social media campaigns.
Create a content-rich website and update it regularly with new content. Do not make the content self-centered and overly promotional. Once published, consider the following add-on activities.
Refer to my blog post titled “The Power of Converged Media” for more information on how to optimize social media content.