Services

Individual Articles

Individual Articles

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Article packs

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Website Content

eBooks

eBooks

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Reports

PowerPoint Presentations

PowerPoint Presentations

Video Transcripts

Video Transcripts

User Manuals and Technical Manuals

User Manuals and Technical Manuals

Satisfaction Guaranteed

I guarantee that all written deliveries will be unique and not be flagged as appearing elsewhere on the Internet or in published magazines. Deliveries will also be well researched and complete.

On my Portfolio page, you will find two articles detailing my preferred quality standards in terms of writing methodology, structure, personal style and tone.

My perception about quality is that content must be unique, have a purpose and be relevant to its targeted audience. It must contain a viewpoint that is discussed and reasoned while, if necessary, it recognizes contrary viewpoints.

When writing an article, I will find the main keywords, associated terms, and theme-related expressions and place these strategically throughout the content. It will make the content more readable while also complying with Google’s new ratings formula.

With my deliveries, you will receive a separate report that details the keywords and related expressions that the final article contains.

Content Optimization

Google is now very particular in ranking sites that provide quality content. How does Google, and other search engines, determine what is quality content without human intervention? With algorithmic indexing software is the short answer

  • Content must be relevant to a user’s search intent. The search phrase entered determines this intent.
  • LSI technology scans content looking for words relevant and associated with the subject matter. Using and placing a small selection of keywords is no longer sufficient.
  • For example, if you publish an article or blog post about “home selection”, sentences like “we have the best available selection at affordable prices” are irrelevant because they has nothing to do with the user’s search intent. Such phrases belong in advertisements. Instead, their algorithm searches for words associated with and relevant to “home selection”, e.g. location, area, population, price, house, apartment, environment, living space, distance to… etc. You get the idea!
  • For the above reasons, Google encourages articles up to a length of 1,200 words. Less is obviously acceptable.

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